Hannover trade fair organiser wants to launch fairs in India
Published April 28th, 2008
While the objective of German trade fair organisers so far has been to attract exhibitors and trade visitors from India to their venues in Germany, some trade fair organisers are now wanting to stage their events in India as the country is seen as a “supplier of good quality products”.
Deutsche Messe AG, which organises some of the world’s most prestigious international trade fairs in Hannover such as the Domotex (carpets/floor coverings), CeBIT (information technology) and the Hannover Industrial Fair, is already organising four shows in India - the MDA (Motion, Drive and Automation), Industrial Automation, CeMAT (logistics material handling) and Energy India. These fairs will be held in Bangalore from Dec 10-13.
But Deutsche Messe is also looking at other themes that would be suitable for future trade fairs. “We are watching the market in India and may launch other themes as well, depending on the result of our research. However, our four shows in India generate considerable synergy and the exhibitors present there even do business with each other,” Alexander Kuehnel, the director (foreign events) of Deutsche Messe, said in an interview with IANS at the Hannover exhibition ground.
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