Brazilian tourism to be promoted in 42 foreign fairs
Published September 7th, 2007
The Brazilian Tourism Institute (Embratur) will promote Brazil as a travel destination in 42 international trade fairs in the second half of 2007. Already in September, the institute will participate and take national companies in the sector to six international fairs in the United States, Japan, Russia, and France. The Embratur will have stands at fairs in 15 countries, in different segments, such as multi-sector, business, events, luxury, and golf fairs.
The schedule for this semester kicked off today, with the participation in the La Cumbre, held in Fort Lauderdale, in the United States, which began this Wednesday (5) and will continue until next Sunday (9). In the same country, Embratur will participate in The Trade Show, in Las Vegas, from September 9 to 11, and the IT&ME, in Chicago, from September 15 to 27. The Brazilian Tourism Institute will also be present at the Jata, held in Tokyo, Japan, the Leisure, in Moscow, Russia, and also at the Top Resa, in Deauville, France.
Participation in international fairs is one of the main strategies for promoting Brazil as a destination abroad, according to the Embratur. At the fairs, the institute organises stands where products and services can be showcased that are offered by companies, governments, and non-governmental organisations in the country. The presence at trade fairs is in keeping with Plano Aquarela (’Watercolour Plan’), a tourism marketing project carried out by the Brazilian federal government.
“The fairs promote a positive image of Brazil in foreign countries, as they announce tourist destinations, products, and services in strategic markets, forecasted by Plano Aquarela, and at the same time they broaden the scope of business opportunities for our country,” said the Business and Events director at Embratur, Marcelo Pedroso, in a press release issued by Embratur. The institute also supports the participation of Brazilian exhibitors in international fairs by lowering their costs.
Since the beginning of the current year, 586 companies and organisations attended fairs outside of Brazil with support from the Embratur. Until the end of the year, the total should be 1,272, according to forecasts made by the institute. In the first seven months of this year, foreign tourists spent US$ 2.8 billion in Brazil. The amount was 12.37% greater than in the same period of 2006. This year, Embratur estimates that expenditures, including exchange operations and use of international credit cards, will reach US$ 4.8 billion.
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